SABER’s Heritage: Quality, Value and Innovation SABER’s spirit of innovation and entrepreneurship springs from a heritage of excellence from our parent company. Founded in 1885, The W.C. Bradley Co. is a family-held business that has built a well-deserved reputation for quality, value and integrity. The company is home to some of today’s most popular leisure lifestyle brands. Among them is Char-Broil®, the oldest and most respected outdoor cooking company in the world, with more than 60 years of industry experience. The W.C. Bradley Co.’s corporate culture, technological innovation and financial stability are the inspiration and support for SABER’s leadership in revolutionizing outdoor cooking performance. As a premium grill company, we are focused on and committed to the specialty channel of distribution. Saber combines performance, innovation and affordability for the consumer, and exclusivity and unparalleled service for our partner dealers. Designed and built for discerning consumers who want an exceptional outdoor cooking experience, SABER is available only through outdoor specialty dealers. The SABER brand and its proprietary advanced infrared cooking system make owning a premium grill an affordable—and delicious—pleasure.